Twitter is a powerhouse with billions of daily active users from all over the world. And if you own a blog, one of the best ways to elevate its current status is to promote it on Twitter.
The Future of Email Marketing is a post that will fill you in about the promise of Twitter as a channel for email marketing. And if you don’t know it yet, you can generate more than 100% of ROI with emails.
So what you do is post Tweets that promote your blog. You need to do this strategically and do your best to attract as many people as possible.
The idea of your Tweets is to encourage your blog readers to subscribe to your email lists. And once you have them in your space, that’s when you market to them.
Give them a reason to check out your blog and what you have to offer! Don’t worry. Because they already have an idea of who you are on Twitter, they’re more likely to follow your blog, too!
Post Great Tweets
Then make sure your Tweets are not bad at all.
The Twitter-verse may be a less serious world compared to other social media platforms. But it doesn’t mean that you should be reckless with your posts.
A setback is that Twitter doesn’t have an edit function. Once you publish your Tweet, that’s how it’s going to be. You can’t erase it or modify it in any way. So prior to publishing even just one, review it carefully.
For example, if a word is spelled incorrectly, you’re doomed. If you want people to take you seriously, you need to spell words properly.
If you approached this the wrong way before, you may now be a laughing matter. Luckily, you may still salvage your reputation.
Just start evaluating your account. Then right then and there, acknowledge and learn from your mistakes.
And lastly, there are celebrity endorsements. With the sea of celebrities that “hang out” on Twitter, it’s going to be less challenging to find one that will help you out.
Just contact them and inform them of your intention. This will work best if both of your interests are aligned.
For example, your blog is about internet marketing. So you contact one of the legends in this department. To cite a name, there’s Brian Dean.
Remember, though, to choose the endorser wisely. This person should have a positive reputation and one who could really help out your cause.
The point of doing this is to allow yourself to move up the ranks. If the celebrity endorsing you is practically dragging you down, you might as well fly solo.
It’s also best to build relationships with your fellow bloggers – both Twitter users and non-Twitter users. Get them to be your friends genuinely. Doing so is a win-win situation for you.
If you’re good friends with them and they have a Twitter account, you may ask them to help you out. And if they don’t, you may ask them to create an account. And on top of that, you can gain new (and maybe lifelong) friends!